Key Visual Campaign
Key Visual Campaign is a service that creates the lead visual concept for a major campaign — covering visual style, color palette, signature motifs, and how the message is expressed visually. The Key Visual acts as the "face" of the whole campaign, applied consistently across every asset: banners, posters, social posts, standees, and other promotional materials.
What is the Key Visual Campaign service?
Key Visual Campaign is a service that creates the lead visual concept for a major campaign — covering visual style, color palette, signature motifs, and how the message is expressed visually. The Key Visual acts as the "face" of the whole campaign, applied consistently across every asset: banners, posters, social posts, standees, and other promotional materials.
Why does a major campaign need its own Key Visual?
Without a Key Visual, each asset in a campaign tends to be designed in isolation, with no visual connection — making it hard for customers to recognize it's the same campaign across different channels. A strong Key Visual gives a campaign its own identity, recognizable at a glance. A professional Key Visual helps
How does NAU Media create a Key Visual?
Researching the campaign's message & spirit
Understanding the goal, core message, and emotion the campaign wants to convey.
Developing the concept
Proposing one or more visual concept directions, with a mood board referencing the visual style.
Designing the main Key Visual
Finalizing the lead image with the color palette, layout, and signature motifs for the campaign.
Building the application guidelines
Guiding how to apply the Key Visual consistently across different assets (banners, posters, social, standees...).
What's included in NAU Media's Key Visual Campaign?
Concept & mood board
Proposed visual direction based on the campaign's message
Main Key Visual
Finished lead design for the campaign
Color palette & visual style
Color and font guidelines applied throughout
Application guidelines
Instructions for rolling out the Key Visual across different assets
Who is this package for?
→Suited for businesses preparing to launch a new product, running a large-scale communication campaign across multiple channels, or needing a standout visual identity for major events or promotions during the year.
* Prices above are average market reference rates and may vary depending on specific requirements, project complexity, and brand scale. VAT is not included. USD prices are a reference conversion at approximately 1 USD ≈ 25,000 VND; contracts are priced in VND.
Get a quote →FAQ
Still have questions? Message Nau Media on Zalo — we reply within 24 business hours.
Does the Key Visual include designing the applied assets too?
This package focuses on the concept and the main lead image. Specific applied assets (banners, posters, etc.) can be produced as an add-on based on need.
How long does it take to complete a Key Visual?
Usually 1–2 weeks, depending on how complex the concept is and how many rounds of review/revision are needed.
Do you propose multiple options before finalizing?
Yes. NAU Media typically proposes 2–3 concept directions for the business to choose from before moving into full design.
Tell us about your project.
Fill in your details and the Nau Media team will reply within 24 working hours with a proposal and quote.
