KOL/KOC Booking Fee
The KOL/KOC Booking Fee is the amount paid directly to each KOL/KOC taking part in a campaign, based on the actual quote that influencer provides. Every influencer sets their own rate depending on follower count, engagement level, and fame — so this cost is quoted case by case rather than at one fixed rate.
What Is the KOL/KOC Booking Fee?
The KOL/KOC Booking Fee is the amount paid directly to each KOL/KOC taking part in a campaign, based on the actual quote that influencer provides. Every influencer sets their own rate depending on follower count, engagement level, and fame — so this cost is quoted case by case rather than at one fixed rate.
Why Does the Booking Fee Vary From One KOL/KOC to Another?
Unlike marketing services with a fixed price list, an influencer's fee is set by the influencer themselves or their management (their own agency), based on several factors: follower scale, engagement rate, how specialized they are in the industry, and market demand at the time of booking. That's why making the fee transparent and negotiating a fair rate is a key step in optimizing campaign budget. NAU MEDIA supports businesses with this cost by
How Does NAU MEDIA Handle the Booking Fee?
Collecting quotes from influencers
Contacting the influencer or their management directly to get an official quote.
Negotiating the fee
Negotiating a fair rate based on the business's budget and campaign goals.
Making costs transparent
Presenting each influencer's quote clearly for the business to review before deciding.
Handling contracts & payment
Helping draft collaboration terms and coordinating payment according to the agreed schedule.
What Does the Booking Fee Cover?
Actual quote
The rate set by the influencer/their agency
Fee negotiation
Negotiated based on budget and goals
Transparent cost
Clearly presented before the business decides
Contract & payment support
Collaboration terms and payment schedule
Who Is This Cost For?
→For any business that wants to work directly with a KOL/KOC on a campaign, once they already have a shortlist of suitable influencers (via KOL/KOC Sourcing or their own selection).
* Prices above are average market reference rates and may vary depending on specific requirements, project complexity, and brand scale. VAT is not included. USD prices are a reference conversion at approximately 1 USD ≈ 25,000 VND; contracts are priced in VND.
Get a quote →FAQ
Still have questions? Message Nau Media on Zalo — we reply within 24 business hours.
Why isn't there a fixed price for this cost?
Because each influencer sets their own rate — decided by themselves or their management — depending on fame, engagement, and market demand at the time of booking.
Does NAU MEDIA charge anything on top of the Booking Fee?
The Booking Fee is paid directly to the influencer. The service fee for sourcing and coordination is billed separately under KOL/KOC Sourcing and KOL/KOC Management.
Can I request a quote before deciding to collaborate?
Yes. NAU MEDIA will collect and present the influencer's actual quote so the business can review it before finalizing the collaboration.
Tell us about your project.
Fill in your details and the Nau Media team will reply within 24 working hours with a proposal and quote.
