KOL/KOC Sourcing
KOL/KOC Sourcing is a service that finds and shortlists influencers (KOL/KOC) who fit your brand, based on audience profile, content style, and campaign budget. NAU Media screens through a wide pool of names on the market to deliver a shortlist that best matches your campaign goals.
What is KOL/KOC Sourcing?
KOL/KOC Sourcing is a service that finds and shortlists influencers (KOL/KOC) who fit your brand, based on audience profile, content style, and campaign budget. NAU Media screens through a wide pool of names on the market to deliver a shortlist that best matches your campaign goals.
Why does picking the right KOL/KOC matter?
Picking the wrong influencer is one of the most common reasons a KOL/KOC campaign underperforms — even someone with a large following may not match your target audience, or their content style may clash with your brand image. Searching and evaluating dozens or hundreds of influencers on your own also takes a lot of time without the right tools and screening experience. A proper KOL/KOC Sourcing process helps a business
How does NAU Media run KOL/KOC Sourcing?
Defining selection criteria
Clarifying campaign goals, target audience, and the expected influencer budget.
Screening influencers
Searching for influencers that fit based on niche, content style, and real engagement levels.
Evaluating follower quality
Checking real engagement rates, avoiding accounts with fake followers or unnatural engagement.
Proposing a shortlist
Delivering the best-fit influencer shortlist with reference details (rates, engagement stats) for the business to choose from.
What's included in NAU Media's KOL/KOC Sourcing?
Defining criteria
Target audience, content style, and fitting budget
Screening
Searching for influencers by niche and fit
Quality evaluation
Checking real engagement, avoiding fake followers
Proposed shortlist
Shortlist with reference details
Who is this package for?
→Suited for businesses running a KOL/KOC campaign for the first time without screening experience, or wanting to expand their influencer roster beyond familiar names.
* Prices above are average market reference rates and may vary depending on specific requirements, project complexity, and brand scale. VAT is not included. USD prices are a reference conversion at approximately 1 USD ≈ 25,000 VND; contracts are priced in VND.
Get a quote →FAQ
Still have questions? Message Nau Media on Zalo — we reply within 24 business hours.
Is the KOL/KOC booking fee included in this package?
No. This package only covers sourcing and selection. Fees paid directly to influencers are billed separately under the KOL/KOC Booking Fee service.
How many options are in the proposed shortlist?
The number depends on budget and how niche the industry is, but we typically deliver a shortlist to make comparison and decision-making easy.
Can I request influencers in a specific niche?
Yes. You can request influencers by industry, geographic area, or a specific follower size.
Tell us about your project.
Fill in your details and the Nau Media team will reply within 24 working hours with a proposal and quote.
