Marketing Plan
A Marketing Plan is an overall marketing roadmap for a business spanning 3–6 months, clearly defining goals, target audience, messaging, channels, budget, and how success is measured. It's the "north star" that keeps every marketing activity afterward — content, design, ads, KOL/KOC — moving in the same direction instead of running as disconnected, one-off campaigns.
What is a Marketing Plan?
A Marketing Plan is an overall marketing roadmap for a business spanning 3–6 months, clearly defining goals, target audience, messaging, channels, budget, and how success is measured. It's the "north star" that keeps every marketing activity afterward — content, design, ads, KOL/KOC — moving in the same direction instead of running as disconnected, one-off campaigns.
Why does a business need a proper Marketing Plan?
Many businesses run marketing on a "whatever comes to mind" basis: ads this month, a different KOL the next, with nobody remembering the original goal. The result is a scattered budget, an inconsistent message, and no real way to measure whether it's working. A clear Marketing Plan helps a business
How does NAU Media build a Marketing Plan?
Discovery & current-state analysis
Understanding the product, market, competitors, and target customer behavior.
Defining goals & positioning
Locking in specific marketing goals (brand awareness, sales, new customer segments...) and the right messaging position.
Channel & budget strategy
Recommending the right channels (Social, SEO, Ads, KOL/KOC, Livestream...) with budget allocated across each phase.
Building a month-by-month roadmap
Breaking the plan into concrete milestones across 3–6 months, each tied to clear KPIs.
Handover & rollout consulting
Presenting the detailed plan, explaining the reasoning behind each recommendation, and staying on as a consultant once the business starts executing.
What's included in NAU Media's Marketing Plan?
Market & competitor analysis
Industry overview, direct competitors, customer behavior trends
Target customer profile
Insights, needs, and habits of the core customer segment
Goals & brand positioning
Specific marketing goals, core messaging
Channel strategy
Recommended channels matched to goals and budget
Month-by-month roadmap
Detailed 3–6 month timeline tied to phase KPIs
Budget recommendation
Reference budget allocation by category
Who is a Marketing Plan for?
→Suited for businesses about to launch a new product/service, businesses currently running disconnected marketing that needs to be systematized, or brands preparing to expand into a new market or channel.
* Prices above are average market reference rates and may vary depending on specific requirements, project complexity, and brand scale. VAT is not included. USD prices are a reference conversion at approximately 1 USD ≈ 25,000 VND; contracts are priced in VND.
Get a quote →FAQ
Still have questions? Message Nau Media on Zalo — we reply within 24 business hours.
How is a Marketing Plan different from a Campaign Plan?
A Marketing Plan is the overall picture for the full 3–6 month period, while a Campaign Plan focuses on one specific campaign within that picture. Businesses typically need a Marketing Plan first, then roll out each detailed Campaign Plan from it.
How long does it take to complete a Marketing Plan?
Usually 2–3 weeks, depending on market complexity and the volume of research required.
Once the Marketing Plan is ready, does NAU Media execute it right away?
Yes. NAU Media can accompany the business through executing each item in the plan — content, design, ads, KOL/KOC, and livestream — or hand it over for the business's internal team to run.
Tell us about your project.
Fill in your details and the Nau Media team will reply within 24 working hours with a proposal and quote.
